Results 1 to 6 of 6

Thread: New Kid On Cricket Block :- The IPL!!.. Now a $2 BILLION Brand!!

  1. #1
    ησтнιη ρєяѕσηαℓ! Lieutenant-Colonel bondx99's Avatar
    Join Date
    Aug 2007
    Location
    MH 08
    Posts
    10,368
    Rep Power
    100

    Default New Kid On Cricket Block :- The IPL!!.. Now a $2 BILLION Brand!!



    NEW DELHI: A 2-year-old toddler, and already worth over $2 billion — a feat even the most street-savvy global marketer will find hard to emulate.
    That’s the Indian Premier League (IPL) for you.

    For all the controversies, twists and turns that have dogged the Twenty20 cricket tournament since its inception last year, as an enterprise, IPL is already worth more than $2 billion and counting, says UK-based brand valuation consultancy Brand Finance.

    The IPL brand alone has a value of over $311 million, according to a Brand Finance report available exclusively to ET.

    With cricket-crazed Indians lapping up the shorter version of the gentleman’s game, once derided by purists as ‘pyjama cricket’, IPL has generated huge economic value for both its owner, the Board of Control for Cricket in India (BCCI), and the eight team franchisees.

    And it has set the stage for the franchisees to list their teams on the stock market. “The ultimate proof of the success of IPL Branded System will come when the franchisees decide to list their teams. This is a real possibility at least in the next 2-3 years,” Unni Krishnan, managing director of Brand Finance India, said.

    “The example of the English Premier League football teams, a number of which are listed, is there to follow,” he added.

    Why not? The most-valued IPL team — surprise, surprise! — Kolkata Knight Riders (KKR), which is languishing at the bottom of the table in the second edition of IPL, currently going on in South Africa, has a brand value of $42.1 million.

    Clearly, the efforts of celebrity co-owner Shah Rukh Khan at hard selling the KKR brand seem to have more than made up for the team’s poor on-field performance
    If u cannot find the brighter side of life, polish the darker side!

  2. #2
    ησтнιη ρєяѕσηαℓ! Lieutenant-Colonel bondx99's Avatar
    Join Date
    Aug 2007
    Location
    MH 08
    Posts
    10,368
    Rep Power
    100

    Default

    If u cannot find the brighter side of life, polish the darker side!

  3. #3
    ησтнιη ρєяѕσηαℓ! Lieutenant-Colonel bondx99's Avatar
    Join Date
    Aug 2007
    Location
    MH 08
    Posts
    10,368
    Rep Power
    100

    Default

    IPL Rocks!!
    If u cannot find the brighter side of life, polish the darker side!

  4. #4
    ●๋•нαя ∂нα∂кαη υѕкє ℓιソє● Field Marshal kaps58's Avatar
    Join Date
    Dec 2007
    Location
    Nai Dilli
    Posts
    113,441
    Rep Power
    100

    Default

    Sharukh is wining everything except Matches...

    IPL Rocks.!!!
    God is Really Creative....I Mean... Just Luk @ Me ...!!!

  5. #5
    ● Positive & Inspired ● Major Singh_king's Avatar
    Join Date
    Oct 2008
    Posts
    5,711
    Rep Power
    91

    Smile

    Yeah, IPL has truly globalise a young Indian image...More so of its immense popularity even in South Africa...Many young cricketers will also emerge through it...Well done BCCI and well done India....
    ● A Man is but the product of his thoughts, what he thinks he becomes ●

  6. #6
    SB ICON Major General rikkuartz's Avatar
    Join Date
    Aug 2006
    Posts
    38,088
    Rep Power
    100

    Default

    cool info!!!!!! tfs
    Please reload this page to view signature.

Similar Threads

  1. Cricket In Olympics ?
    By ignoramusenator in forum Sports
    Replies: 11
    Last Post: 28-08-2008, 08:36 AM
  2. Replies: 1
    Last Post: 01-05-2007, 11:00 PM
  3. As a WIZARD! "Israel or VIRUS"
    By dilmir in forum General Discussion
    Replies: 21
    Last Post: 02-12-2006, 11:26 PM
  4. India's Top 50 richest man....
    By aksmax in forum General Discussion
    Replies: 2
    Last Post: 27-07-2006, 10:04 AM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •