There was a kind of magic going on for Kylie Minogue this week.

The pop princess has posed as a seductive magician's assistant in a new campaign for Tous handbags.

Dressed in a top hat and skimpy striped outfit, the singer chops herself into pieces in the promo shoot for the luxury brand.

And the 41-year-old shared her excitement with fans on Twitter.

"Hello peeps!! Am in the middle of photo-shoot for the next Tous campaign, photographed by Ellen Von Unwerth. It's all about...*m*a*g*i*c!!" she posted.

"I first worked with Ellen in the mid 90's....!!! She has great energy and takes gorgeous pics."