Top 10 Fast Moving Consumer Goods
FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period of shelf life and as such are used up within days, weeks, or months. At the most it lasts for a year. However there are also durable goods which people replace after using the same for many years. For example we can cite kitchen or other household appliances.
Some FMCG products perish within a short time while others have a shelf life of more than a year. Nevertheless the turnover rates for both these categories are very high depending on customer demand and brand loyalty.
FMCG products are made by companies that also make other products as well. Therefore to determine the best selling brands of fast moving consumer goods one has to look into the performance of FMCG companies which manufacture these products. For this market analysts apply different standard evaluations until they conclude on their findings.
Every year the global market analyst Forbes Global 2000 releases the list of top ranking companies that make FMCG products and based on the sales and consumer demand of the respective products the top 10 products are determined. So here we present the top 10 FMCG companies with their highest selling product.