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Thread: MBA Knowledge base

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    The Lone Ranger Lieutenant General rishabhd's Avatar
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    Default MBA Knowledge base

    Hello ppl i am making this thread to share some Basic knowledge about MBA and different kinda topics like Business Communication,Finance,HRM, International Business,Managerial Economics,Marketing Management,Research Methodology,Retail Management and many many more

    If you want to share any thing please go ahead and post
    Wo Acha Hay Tou Behtar, Bura Hay Tou Bhi Qabool
    Mizaaj-E-Ishq Mein Aib-O-Hunar Dekhe Nahi Jatay...!!!


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    The Lone Ranger Lieutenant General rishabhd's Avatar
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    Default Major Distribution Strategies

    Companies have to decide on the number of intermediaries to use in their channel. The various strategies that are available are as follows:

    Exclusive distribution
    Selective distribution
    Intensive distribution


    Exclusive distribution: It involves severely limiting the number of intermediaries handling the company goods or services. It is used when the producer wants to maintain a great deal of control over the source level and service output offered by the reseller. Often it involves exhaustive dealer agreement in which dealer agrees not to carry competitive brand. By generating exclusive distribution, the product hopes to obtain more aggressive and knowledge selling. Exclusive distribution tends to enhance the product image and attain larger markups. It requires greater partnership between the seller and the reseller and it is found in major industrial products, automobiles sector etc.



    Selective distribution: It involves more than a few and less than all of the intermediaries who are willing to carry a particular product. It is use both by established companies and by new companies seeking to obtain distributors. In this distribution the company does not have to dissipate its effort over many outlet, rather it can develop a good working relation with its selected intermediaries and expect a better than average selling effort with more control and less cost than intensive distribution.



    Intensive distribution: This involves placing the goods or services in as many outlets as possible. When the consumers require a great deal of location convenience. This strategy is generally used for consumer items like tobacco products, soap, snacks and cosmetics.
    Wo Acha Hay Tou Behtar, Bura Hay Tou Bhi Qabool
    Mizaaj-E-Ishq Mein Aib-O-Hunar Dekhe Nahi Jatay...!!!


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    The Lone Ranger Lieutenant General rishabhd's Avatar
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    Default What is Corporate Communication?

    By corporate communication we mean the corporation’s voice and the images it projects of itself to the various stakeholders. This includes areas such as corporate reputation, corporate advertising, and employee for communications, government relations and media management. We shall be discussing them at a later stage one by one.




    These days most of the bigger organizations have departments of corporate communication which appeared on the organizational chart along with traditional functions like marketing or accounting.

    The addition, corporate communication is also the processes accompany uses to communicate all its messages to key constituencies – a combination of meetings, interviews, speeches, reports, images advertising, and online communication. Ideally, corporate communication is an attitude of toward communication or a set of mental habits that employees internalize. The result is good communication practices that permeate an organisation and are present in all its communications with constituencies.

    Corporate communications are defined as the products of communication, be they memos, letters, reports, websites, e-mails, speeches or new releases. In the aggregate of these messages is what a company sends to it constituencies, whether internal or external.

    Corporate communication can be one the major ways to counteract the persistent scrutiny and negative attention that businesses face. Second, a good strategy can offset the technological advances that enhance the scope of the publicity Barrage for stop. Third, numerous lessons from corporate world and demonstrate the harsh consequences of avoiding corporate communication. And finally, corporate communication can serve as differential advantage for your organisation. So few companies practice this art that they leave those that do, and does it well, standing out from the crowd.

    Corporate communication has a direct impact on your work, no matter which were located on the organizational chart. Every manager needs to understand corporate communication, not just those officially in charge of public relations or communications. Think for a moment about the ways that corporate communication may affect you work life. Most obviously, as an employee, a company’s internal communication influences your attitude towards the workplace: do you work in an atmosphere of trust or anxiety? Are you confident that the messages you hear about your organisation are timely and economist? Are there forums for voicing a concerns and offerings your perspective?

    If you work with constituencies external to a company – and this applies to most of us – corporate communication influences these relationships. For instance, your company’s reputation can affect your ability to buy equipment, and negotiate a contract, or make a sale. A communications with the community can affect whether attempts to extend a business in to the community are greeted with enthusiasm of hostility. Solid relations with investors can cushion or accentuate the reaction of financial markets to union unrest, reports have defective products, and announcements of anticipated failures to meet project financial goals even those of you in start-up companies have to account corporate communications because the very survival of entrepreneurial organizations depends on their ability to manage communications with investors, potential and current partners, employees, suppliers and customers.
    Wo Acha Hay Tou Behtar, Bura Hay Tou Bhi Qabool
    Mizaaj-E-Ishq Mein Aib-O-Hunar Dekhe Nahi Jatay...!!!


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    The Lone Ranger Lieutenant General rishabhd's Avatar
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    Default What is Financial Restructuring?

    Financial restructuring is the process of reshuffling or reorganizing the financial structure, which primarily comprises of equity capital and debt capital. Financial restructuring can be done because of either compulsion or as part of the financial strategy of the company. This financial restructuring can be either from the assets side or the liabilities side of the balance sheet. If one is changed, accordingly the other will be adjusted.

    The two components of financial restructuring are;

    • Debt Restructuring
    • Equity Restructuring

    1. Debt restructuring

    Debt restructuring is the process of reorganizing the whole debt capital of the company. It involves reshuffling of the balance sheet items as it contains the debt obligations of the company. Debt restructuring is more commonly used as a financial tool than compared to equity restructuring. This is because a company’s financial manager needs to always look at the options to minimize the cost of capital and improving the efficiency of the company as a whole which will in turn call for the continuous review of the debt part and recycling it to maximize efficiency.
    Debt restructuring can be done based on different circumstances of the companies. These can be broadly categorized in to 3 ways.

    • A healthy company can go in for debt restructuring to change its debt part by making use of the market opportunities by substituting the current high cost debt with low cost borrowings.
    • A company that is facing liquidity problems or low debt servicing capacity problems can go in for debt restructuring so as to reduce the cost of borrowing and to increase the working capital position.
    • A company, which is not able to service the present financial obligations with the resources and assets available to it, can also go in for restructuring. In short, an insolvent company can go for restructuring in order to make it solvent and free it from the losses and make it viable in the future

    Wo Acha Hay Tou Behtar, Bura Hay Tou Bhi Qabool
    Mizaaj-E-Ishq Mein Aib-O-Hunar Dekhe Nahi Jatay...!!!


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    Doctor Lieutenant General nutkhutsunny's Avatar
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    Nice Work Buddy ....

    Though I have read all these things many times ... but hop many will find benefits from it
    Love the Words
    Eco friendly, Nature ke Rakshak
    Mein bhi hun
    "Nature"

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    SB Addict Aryan_jangra's Avatar
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    I want to know how useful it is doing MBA by distance education..

    Can one get a good job by this.

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    The Lone Ranger Lieutenant General rishabhd's Avatar
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    Quote Originally Posted by Aryan_jangra View Post
    I want to know how useful it is doing MBA by distance education..

    Can one get a good job by this.
    It all depends on whether you are fresher or currently working if you are fresher and don't know how an organization runs then it is no way advisable to do distance education but if you are currently working in a managerial job and is not in a position to leave your current job then it is good as you already knows everything about management and all you have to do is review some basic concepts
    Wo Acha Hay Tou Behtar, Bura Hay Tou Bhi Qabool
    Mizaaj-E-Ishq Mein Aib-O-Hunar Dekhe Nahi Jatay...!!!


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    SB Addict Aryan_jangra's Avatar
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    Quote Originally Posted by rishabhd View Post
    It all depends on whether you are fresher or currently working if you are fresher and don't know how an organization runs then it is no way advisable to do distance education but if you are currently working in a managerial job and is not in a position to leave your current job then it is good as you already knows everything about management and all you have to do is review some basic concepts
    I am working as branch head since last 5 year. total experience of 8+ year in this esteemed company. so cant leave the job..so in this situation how benificial it is.

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    SB Champion Lieutenant excel01's Avatar
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    Quote Originally Posted by rishabhd View Post
    Financial restructuring is the process of reshuffling or reorganizing the financial structure, which primarily comprises of equity capital and debt capital. Financial restructuring can be done because of either compulsion or as part of the financial strategy of the company. This financial restructuring can be either from the assets side or the liabilities side of the balance sheet. If one is changed, accordingly the other will be adjusted.

    The two components of financial restructuring are;

    • Debt Restructuring
    • Equity Restructuring

    1. Debt restructuring

    Debt restructuring is the process of reorganizing the whole debt capital of the company. It involves reshuffling of the balance sheet items as it contains the debt obligations of the company. Debt restructuring is more commonly used as a financial tool than compared to equity restructuring. This is because a company’s financial manager needs to always look at the options to minimize the cost of capital and improving the efficiency of the company as a whole which will in turn call for the continuous review of the debt part and recycling it to maximize efficiency.
    Debt restructuring can be done based on different circumstances of the companies. These can be broadly categorized in to 3 ways.

    • A healthy company can go in for debt restructuring to change its debt part by making use of the market opportunities by substituting the current high cost debt with low cost borrowings.
    • A company that is facing liquidity problems or low debt servicing capacity problems can go in for debt restructuring so as to reduce the cost of borrowing and to increase the working capital position.
    • A company, which is not able to service the present financial obligations with the resources and assets available to it, can also go in for restructuring. In short, an insolvent company can go for restructuring in order to make it solvent and free it from the losses and make it viable in the future

    Good share Rishabd.

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    nyce share.....

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    The Lone Ranger Lieutenant General rishabhd's Avatar
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    Quote Originally Posted by Aryan_jangra View Post
    I am working as branch head since last 5 year. total experience of 8+ year in this esteemed company. so cant leave the job..so in this situation how benificial it is.

    Best rahega sir Banking & Insurance mein spsl karna mast rehega.....
    Wo Acha Hay Tou Behtar, Bura Hay Tou Bhi Qabool
    Mizaaj-E-Ishq Mein Aib-O-Hunar Dekhe Nahi Jatay...!!!


  12. #12
    The Lone Ranger Lieutenant General rishabhd's Avatar
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    What is a Business Plan?


    “If you don’t have the road map, you really are putting yourself at a serious disadvantage.”- James A. Lowery

    Business planning tends to get treated as an academic exercise by many writers and consultants. They talk about such things as ” the planning process,” ”deriving a strategy,’’ ‘‘the organizational hierarchy,” and ”modeling approaches.” However, planning should not be viewed as an academic exercise. Entrepreneurs can enhance their chance of success by taking time to write a business plan. The process of thinking about your business venture and then articulating it on paper will assist you in thinking through how you are going to accomplish your goal.



    What is a business plan?

    • A business plan is a document that convincingly demonstrates that your business can sell enough of its product or service to make a satisfactory profit and be attractive to potential backers.
    • A business plan is a written summary of an entrepreneur proposed business venture, its operational, its financial details, its marketing opportunities and strategy, and its managers’ skills and abilities.
    • A business plan is a selling document. It sells your business and its executives to potential backers of your business, from bankers to investors to partners to employees. A business plan should be a selling document. It should sell the business to stake holders. The business plan describes the direction the company is taking, what its goals are, where it wants to be and how it is going to get there. Be aware that a business is not a document that you sit down and write over a weekend. Invariably, it is the result of many weeks and months of research and evaluation. A business runs without a plan is reactive instead of proactive. In today’s changing world, a businessperson must plan in order to succeed. Without a plan, it is difficult to know when additional employees, materials, or machinery will be required to support growth, and when products or services will be ready for release to the market.


    In short, the business plan is the entrepreneur’s best insurance against launching a business destined to fail or mismanaging a potentially successful company. Many entrepreneurs agonize about writing a business plan because they find it so difficult to get started. As you go through the start-up process of evaluating ideas, considering prospective employees, and calculating cash flow needs, you should take various points that raised in this section.

    The business plan allows the entrepreneurs to exploit the opportunities that arise in the life of a business. A written business plan becomes entrepreneur’s business representative, much as a sales person or executive serves as its representative during sales and conference presentations and meeting.

    Wo Acha Hay Tou Behtar, Bura Hay Tou Bhi Qabool
    Mizaaj-E-Ishq Mein Aib-O-Hunar Dekhe Nahi Jatay...!!!


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    The Lone Ranger Lieutenant General rishabhd's Avatar
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    Foreign Direct Investment (FDI) in Indian Retail

    Introduction to Foreign Direct Investment (FDI) in Indian Retail

    The recent clamor about opening up the retail sector to Foreign Direct Investment (FDI) becomes a very sensitive issue, the most important factor against FDI driven “modern retailing” is that it is labour displacing to the extent that it can only expand by destroying the traditional retail sector. This is because the primary task of government in India is still to provide livelihoods and not create so called efficiencies of scale by creating redundancies. As per present regulations, no FDI is permitted in retail trade in India. Allowing 49% or 26% FDI (which have been the proposed figures till date) will have immediate and direct consequences. Entry of foreign players now will most definitely disrupt the current balance of the economy; will render millions of small retailers jobless by closing the small slit of opportunity available to them. Retailing is not an activity that can boost GDP by itself. It is only an intermediate value-adding process. If there aren’t any goods being manufactured, then there will not be many goods to be retailed! This underlines the importance of manufacturing in a developing economy.

    Global retailers have already been sourcing from India; the opening up of the retail sector to the FDI has been fraught with political challenges. With politicians arguing that the global retailers will put thousands of small local players and fledging domestic chains out of business. The only opening in the retail sector so far has been to allow 51% foreign stakes in single brand consumer stores, private labels, high tech items/ items requiring specialized after sales service, medical and diagnostic items and items sourced from Indian small sector (manufactured with technology provided by the foreign collaborations). Parties supporting the FDI suggest that the FDI in retail should be opened in a gradual/ phased manner, such that it can promote competition and contribute to the growth of the Indian economy. The impact of the FDI would benefit the end user of the consumer to a great extent and will help to generate a decent amount of employment as more and more entrepreneurs would be coming forward to invest and taste the new generation in retail marketing. The opening of FDI should be designed in such a way that many sectors – including agriculture, food processing, manufacturing, packaging and logistics would reap benefits. The table below lists the pros and cons of allowing FDI into retail.

    Benefits of FDI in Indian Retail

    • Inflow of investment and funds.
    • Improvement in the quality of employment.
    • Generating more employment.
    • Increased local sourcing.
    • Provide better value to end consumers.
    • Investments and improvement in the supply chains and warehousing.
    • Franchising opportunities for local entrepreneurs.
    • Growth of infrastructure.
    • Increased efficiency.
    • Cost reduction.
    • Implementation of Information Technology in retail.
    • Stimulate infant industries and other supporting industries.


    Drawbacks FDI in Indian Retail

    • Would give rise to cut-throat competition rather than promoting incremental business.
    • Promoting cartels and creating monopoly.
    • Increase in the real estate prices.
    • Marginalize domestic entrepreneurs.
    • The financial strength of foreign players would displace the unorganized players.
    • Absence of proper regulatory guidelines would induce unfair trade practices like Predatory pricing.


    Conclusion: Thus it can be said that this investment boom (Foreign Direct Investment) could change the face of Indian retail by offering quality goods at lower prices to the consumers. In addition to this, the presence of global retailers in Indian retail industry will further enhance exports from India as they would also source Indian goods for their international outlets in a big way leading to a remarkable increase in Indian exports.


    Wo Acha Hay Tou Behtar, Bura Hay Tou Bhi Qabool
    Mizaaj-E-Ishq Mein Aib-O-Hunar Dekhe Nahi Jatay...!!!


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    very useful share... as always.....
    Live amongst people in such a manner that if you die they weep over you and if you are alive they crave for your company.

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    good work... thanx...



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