'It does not appear that the campaign of 2019 will be positive.'

'It is unlikely that there will be an 'achche din'' style slogan either from the government or the Opposition,' says Aakar Patel.


Illustration: Dominic Xavier/Rediff.com



What will be the issue that the 2019 elections will be fought on?

The polls are about a year away and in a few months from now the parties and alliances will have finished positioning themselves.

They will go to advertising agencies and polling agencies and marketing specialists to figure out how to package and distribute the most effective message.