Results 1 to 9 of 9

Thread: Will Smith, Denzel Washington, Matt Damon, Halle Berry BEST Brand ambassadors

  1. #1
    Moderator Lieutenant General Preeto Maam's Avatar
    Join Date
    Jun 2006
    Posts
    61,027
    Rep Power
    100

    Default Will Smith, Denzel Washington, Matt Damon, Halle Berry BEST Brand ambassadors

    Likable celebs best for br anding

    Forget popularity and recognition. Celebrities who are likable and can be trusted have the most influence on what consumers buy, according to a new study.

    While actor Brad Pitt and pop singer Britney Spears are the most recognized stars among 200 famous faces tested in a survey, they failed to crack the top five for likability, according to New York-based market research company NDP Group, Inc.

    Actors Will Smith, Denzel Washington, Matt Damon, Halle Berry and George Clooney were the most likable celebrities.


    Will Smith



    Matt Damon




    Halle Berry



    Denzel Washington




    Oprah Winfrey's interior designer Nate Berkus and Will Smith topped the chart for eliciting trust, followed by chef Mario Batali, golfer Tiger Woods and chef Paula Deen.

    "It's not about fashion and it's not about beauty that's necessarily connecting the celebrity and the product anymore," Marshal Cohen, an analyst with the group, said in an interview.

    "It's really more about getting exposure for reasons that go beyond just the glamour shots."

    Will Smith dominated the likeability list with 83% of the 4,500 online respondents saying they liked him "strongly" or "somewhat". The trust factor — a celebrity's ability to appear believable or authentic when pitching a brand — was also noted as a strong motivator to get individuals buying celebrity-promoted products. Nine out of the top 25 most-trusted celebrities were chefs, including Batali, Deen and Rachel Ray.

    "It's the believability that that person knows what it is they are talking about, which is why so many celebrities in this particular year emerged from the network cooking and crafts businesses because they are the ones who are hands on," Cohen said.

    But the rich and famous are not always a perfect fit for product endorsements, the study showed.

    Celebrity impact in the fragrance market is beginning to slump for women while some of the most tried and tested endorsements in sportswear are not enough to get consumers into the stores. "The power of the celebrity, in many cases has really transitioned. Now, what's driving beauty is the doctors and prescriptive cosmetic brands that are more about someone who has a PHD and is warranted in talking about cosmetics and not just a woman with a pretty face."

  2. #2
    Trance Infection Major General AxN's Avatar
    Join Date
    Jul 2007
    Location
    Whos asking ??
    Posts
    36,565
    Rep Power
    100

    Default

    Wow !!! Good info maam... thanks
    ▫▪▫▪ . Armin Van Buuren... the only definition of Trance !! ▪▫▪▫
    Ŧλέ ßαδ вøγ

  3. #3
    in the name of LOVE Lieutenant-Colonel pup's Avatar
    Join Date
    Dec 2007
    Location
    **oN StARs**
    Posts
    15,415
    Rep Power
    100

    Default

    Good info maam...
    ≈◘ ?*þ?*ðéµmâñ ◘≈

  4. #4
    Trance Infection Major General AxN's Avatar
    Join Date
    Jul 2007
    Location
    Whos asking ??
    Posts
    36,565
    Rep Power
    100

    Default

    INTL section ka thread hain ye to....

    Wht say Preeto Jee...
    ▫▪▫▪ . Armin Van Buuren... the only definition of Trance !! ▪▫▪▫
    Ŧλέ ßαδ вøγ

  5. #5
    ▐║Mirchirific Moderator║▌ Brigadier General mirchi.foreever's Avatar
    Join Date
    Mar 2007
    Location
    ~~~missing~~~
    Posts
    25,339
    Rep Power
    100

    Default

    Thread for International Celebrity...??
    I am a different person- compared to- who I was this time the last year...

  6. #6
    *!*..ALI..*!* Colonel Mr.Wanted's Avatar
    Join Date
    Jun 2007
    Location
    !!..."" Valley " Of " Evils""...!!
    Posts
    21,564
    Rep Power
    100

    Default

    HHmm good info
    reps adde
    d
    ~~..SB CHIEF..~~

    A Legend in The Making

  7. #7
    SB Spearhead Field Marshal Rocky-10's Avatar
    Join Date
    Oct 2006
    Location
    ¤(¯`·._.» In Your Heart
    Posts
    77,016
    Rep Power
    100

    Default


    Thanx for sharing....................



    Lucky is the man who is the first love of a woman,
    but luckier is the woman who is the last love of a man.

  8. #8
    Maverick Colonel Isotope A10's Avatar
    Join Date
    May 2007
    Location
    Where u want me to live !
    Posts
    18,484
    Rep Power
    100

    Default

    tfs..............
    I am Freakin' Insecure Neurotically Emotional.


    I am FINE.

  9. #9
    Let's Kill Enemies Field Marshal sweetooo.baba's Avatar
    Join Date
    Jan 2007
    Location
    Gujranwala Cantt,Pakistan
    Posts
    110,063
    Rep Power
    100

    Default

    tfs....................
    Best Line Written in front of a masjid in New york

    ''Always believe in God,bcoz some questions in grave that cannot be answered by Google''

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •