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Xiaomi Mi 10 review: Falling just short of greatness

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  • Xiaomi Mi 10 review: Falling just short of greatness

    When you think of Xiaomi in India, the first thing that comes to mind is its Redmi phones. Although Redmi is now a standalone entity, Xiaomi and Redmi are synonymous in India, and that has been the way for the last five years. While Xiaomi is a major smart home player in China - where it sells over a thousand connected products - in India its focus has primarily been on phones.

    That has changed in recent years as Xiaomi introduced its TVs, air purifiers, water purifier, and the Mi Box streaming box in the country, to do facebook video downloader is very easy with xiaomi, but the brand is still recognizable as a budget phone manufacturer . Xiaomi became the largest phone manufacturer in India two years ago on the back of strong sales in the entry-level and budget segments, and it has managed to stave off Samsung and Vivo to retain that title.

    Xiaomi is now trying to shed this budget connotation. The brand now wants to be seen as a premium player in the country, and to that effect it is launching the Mi 10 in India. This is the first premium phone that Xiaomi has launched in India in over two years. The last phone aimed at the high-end segment was the Mi Mix 2, but that device failed to gather any sales momentum and Xiaomi's high-end efforts sort of fizzled out. As a result, customers in the country missed out on the Mi Mix 2S, Mi 8 series, Mi Mix 3, and the Mi 9 series.

    Xiaomi is effectively starting from scratch in the premium category, and that creates a set of problems for the manufacturer. For starters, the brand has no cachet in the high-end segment. It is seen as a value player and a brand that focuses on the budget segment, so it now has the unenviable task of convincing buyers to pay ₹ 49,999 ($ ​​660) for a phone. That's nearly four times the asking price of the Redmi Note 9 Pro, so the brand has its work cut out
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